"The product sells itself!"

If I hear one more person say, "The product sells itself!" - I may scream.

Before I go off on my trip to Rant Land, let me preface this by saying that I love many, many products carried by WAHMs and I try to purchase the majority of my gifts from my fellow WAHMs. This is NOT to be taken as a slam against any product carried by any company.

That being said, I think we do a disservice to people joining our business and telling them that the product sells itself! I have never seen a product walk up to someone, introduce itself, tell the customer all of the benefits of purchasing it, and then taking care of the sale. Maybe I am just sheltered, but I just haven't seen it.

Telling people that the product sells itself does 2 things:

• It gives a new recruit the impression that there is no work involved with the business. This is not exactly setting people up for success!
• It sets a new recruit up for disappointment - "Man, if this product sells itself, what is wrong with me? I can't sell it for squat!"

To me, it is better to say something like, "People love our product!" or, "Lots of people who try xyz product buy it." It is more realistic and it also lets them know they have to present the opportunity to purchase a product to the customer - not just open the starter kit!

Thoughts? Leave your comments or questions and be sure to include a link to your website!